Aydoan Armutlu
Global portfolio and product marketing leader with 13+ years of experience driving commercial growth across enterprise SaaS and hardware technology. Track record spans Oracle, Sage, Tucows, and Leica Geosystems — delivering go-to-market strategy, lifecycle marketing, and portfolio expansion across global markets. Combines strategic rigour with hands-on execution across product launches, acquisition integrations, and reseller ecosystems.
Companies I Worked With
About Me
Driving Portfolio Growth Through Strategy and Execution
I bring more than 13 years of experience leading product and portfolio marketing across enterprise software and hardware organizations, helping companies translate complex technologies into clear market positioning, successful launches, and sustained customer adoption.
My career began in technology as a technical product specialist, where I built a strong foundation in understanding customer workflows and product value creation. After completing my MBA, I joined Oracle, developing industry focused sales enablement programs and go to market initiatives across multiple vertical markets. This experience strengthened my expertise in competitive intelligence, strategic positioning, and aligning marketing execution with enterprise sales organizations.
At Sage, I led product marketing for several core business solutions, partnering closely with product management, sales, and regional teams to define commercial strategies, execute go to market plans, and support lifecycle growth across global markets.
At Tucows, I led product and lifecycle marketing across the B2B brands OpenSRS, Enom, and Ascio, focusing on go to market excellence and customer lifecycle strategy. My work centered on strengthening product adoption, modernizing digital experiences, and supporting large scale organizational initiatives through cross functional collaboration.
Currently, at Leica Geosystems, part of Hexagon, I lead portfolio and product marketing across Mobile Mapping and Mobile Laser Scanning solutions, working closely with product leadership, sales, and global marketing teams to drive positioning, lifecycle strategy, and go to market execution across international markets.
Throughout my career, I have specialized in portfolio commercialization, competitive intelligence, sales enablement, and lifecycle marketing strategy. I thrive in complex, multi product environments where collaboration, clarity of messaging, and disciplined execution enable teams to deliver meaningful customer and business outcomes.
If you are interested in collaborating or discussing opportunities, I would be happy to connect.
Skills
Portfolio & Product Marketing
Defining portfolio strategy, positioning, and messaging across multi-product hardware and software businesses. Leading go-to-market execution from early-stage positioning through scaled adoption across global markets.
Go-to-Market Strategy
Building and executing GTM plans for new products, acquisitions, and platform launches. Aligning product, sales, and regional teams around launch priorities, pricing strategy, and commercial readiness.
Lifecycle Marketing
Designing and executing lifecycle programmes across onboarding, activation, adoption, and expansion. Building data-driven engagement strategies that convert new customers into active users and drive long-term revenue retention.
Partner & Reseller Marketing
Developing reseller onboarding, activation, and enablement programmes. Managing ecosystem integrations across acquisition events and multi-brand portfolio structures.
Languages: English, Turkish, Bulgarian, Beginner German (A2)
Recommendations
Aydoan is one of those rare people who you get to work with where you ask “is there anything this guy can’t do?’ It’s a pleasure to be able to work with someone, so competent, who quickly grasp new cutting edge marketing tactics and technologies and rapidly translate their application to emerging industries and markets…
Modern marketers must understand art and sciences, as well as strategy and execution. Aydoan is that marketer who has an excellent grasp of both marketing strategy and tactical execution. He understands how to ask those questions that uncover the true purpose of a project. Aydoan’s talents are essential to the success of every project executed by the Industry Center of Excellence.
I had pleasure worked with Aydoan in Sage. He quickly picked up the new role and related responsibilities in a very short time and worked hard with everyone to catch up and avoid delay. Very efficient and friendly to work with!
Education
Schulich School of Business
Canada
Master of Business Administration (MBA)
Technical University of Sofia Bulgaria
Master of Industrial Engineering
Technical University of Sofia
Bulgaria
Bachelor of Industrial Engineering