Aydoan Armutlu
With over a decade of expertise in developing and executing impactful marketing strategies, I have consistently driven product adoption and marketing execution across diverse technologies and industries. My experience includes leading high-performing product marketing teams and crafting tailored marketing plans at global, country-specific, and industry-specific levels for global companies.
Companies I Worked With
About Me
Driving Marketing Success with Passion and Purpose
I bring over 12 years of experience in marketing with expertise in leading product launches, executing marketing campaigns, and managing high-performing teams across various industries.
My career began at Siemens, where I served as a technical product expert for a unified communication solution. After completing my MBA, I transitioned to Oracle, where I developed industry-specific sales enablement resources and launched targeted marketing campaigns. This role sharpened my skills in competitive analysis, strategic positioning, and creating effective marketing strategies across diverse markets.
At Sage, I led product marketing for key offerings such as Sage X3, Sage 50cloud Accounting, Sage HR, and AutoEntry. I was responsible for crafting commercial plans aligned with business objectives, driving go-to-market (GTM) strategies, and orchestrating campaigns that resonated with our target audiences.
Currently, I serve as Head of Product Marketing at Tucows, where I lead the product marketing team across multiple brands, focusing on marketing strategies to enhance product adoption and engagement. My work included launching OpenSRS Storefront and leading the relaunch of OpenSRS.com and Enom.com.
Throughout my career, I have specialized in building robust GTM strategies, launching creative marketing campaigns, conducting competitive intelligence, and enabling sales teams with the tools and resources needed for success. I am passionate about coaching and mentoring teams to reach their full potential while delivering value to the business.
I thrive in multi-product environments and excel at collaborating with cross-functional teams. My hands-on leadership style, strategic mindset, and focus on growth have been central to my professional journey. If you’re seeking a results-driven marketing leader with these qualities, feel free to reach out—I’d love to connect.
Skills
B2B & B2C Product Marketing
Expert in shaping product positioning and messaging for B2B and B2C markets, leading successful go-to-market strategies, and driving adoption, expansion, and customer advocacy across all lifecycle stages—from launch to sustained growth.
Demand Generation Campaigns
Proven ability in orchestrating multi-channel, targeted demand generation campaigns that drive new customer acquisition, deliver high-quality leads, fuel pipeline growth, and significantly boost revenue.
Content Marketing
Developing impactful, scalable content strategies that leverage authoritative, expertly crafted content to engage ideal customer profiles at every stage of their decision-making journey and beyond, driving long-term loyalty and brand trust.
Email Marketing
Proficient in crafting and executing personalized, data-driven email campaigns, including customer onboarding, engagement, churn prevention, and win-back strategies that drive retention and foster long-term loyalty.
SEO & SEM
Leveraging advanced SEO strategies to increase organic search visibility and drive high-quality traffic, optimizing SEM performance and conversions with data-driven insights, testing and targetting to boost CTR and conversion rates.
Market & Competitive Intelligence
Conducting in-depth market analysis to inform strategic market entry and product positioning, maintain a competitive edge, and running a competitive intelligence program exploring ways to exploit competitors’ weaknesses.
Partner & Reseller Marketing
Developing and overseeing partner and reseller programs to streamline sales through white-labeled resources, training, and collaborative knowledge sharing to enhance revenue streams and strengthen brand presence.
Sales Enablement
Empowering sales teams with the tools, trainings, and resources to win against known competitors, prioritize key opportunities, and enhance conversion rates, using consistent messaging and positioning.
Languages: English, Turkish, Bulgarian, Beginner German
Recommendations
Aydoan is one of those rare people who you get to work with where you ask “is there anything this guy can’t do?’ It’s a pleasure to be able to work with someone, so competent, who quickly grasp new cutting edge marketing tactics and technologies and rapidly translate their application to emerging industries and markets…
Modern marketers must understand art and sciences, as well as strategy and execution. Aydoan is that marketer who has an excellent grasp of both marketing strategy and tactical execution. He understands how to ask those questions that uncover the true purpose of a project. Aydoan’s talents are essential to the success of every project executed by the Industry Center of Excellence.
I had pleasure worked with Aydoan in Sage. He quickly picked up the new role and related responsibilities in a very short time and worked hard with everyone to catch up and avoid delay. Very efficient and friendly to work with!
Education
Schulich School of Business
Canada
Master of Business Administration (MBA)
Technical University of Sofia Bulgaria
Master of Industrial Engineering
Technical University of Sofia
Bulgaria
Bachelor of Industrial Engineering